Harvey Sawler, iImagine

iImagine’s Harvey Sawler has more than forty-five years of private and public sector experience in tourism and parks management, tourism product development, marketing, brand development, strategic planning, community development, arts and entertainment management, journalism, creative and business writing and consulting.

Since forming his consultancy in 1998, Harvey has been in demand creating strategies for dozens of clients – tourism-related and otherwise – at the public sector, corporate, organizational and community levels.

He has produced strategies, studies, branding outcomes and experiential plans for numerous Parks Canada properties, including:


  •     Torngat Mountains National Park.
  •     Cape Breton Highlands National Park.
  •     Fortress of Louisbourg National Historic Site of Canada.
  •     Alexander Graham Bell National Historic Site of Canada.
  •     Grand Pre National Historic Site of Canada.
  •     Saint John Martello Tower National Historic Site of Canada.
  •     Green Gables Heritage Place, P.E.I. National Park.
  •     Riding Mountain National Park.
  •     Point Pelee National Park.
  •     Gros Morne National Park.
  •     Banff National Park.
  •     Jasper National Park.
  •     Fort George National Historic Site of Canada.

He has also worked in senior management roles and in direct consultative assistance to a wide range of clients and organizations, including:

  •     Director of Public Relations and Marketing for Confederation Centre of the Arts and The Charlottetown Festival.
  •     Director of Sales and Marketing for Rodd Inns, Hotels and Resorts.
  •     Director of Marketing for Perfection Foods Ltd.
  •     Director of Marketing for Prince Edward Island Tourism.
  •     Executive Director for the New Brunswick Provincial Tourism Secretariat.
  •     Senior Tourism Consultant for the Atlantic Canada Opportunities Agency.

He is also the author of twelves books, including: Frank McKenna: Beyond Politics, Twenty-First Century Irvings, Last Canadian Beer: The Moosehead Story and Unforgettable Atlantic Canada. For five years he was a regular contributor to both SALTSCAPES and Progress magazines, covering a wide range of subjects involving business, entrepreneurship, culture, tourism and interesting personalities.